Casey Winters has been growing online businesses for over a decade now, and now advises businesses such as Airbnb and Pocket on their growth strategies. Most recently, Casey led acquisition efforts at Pinterest, increasing traffic to Pinterest and converting people into engaged Pinners. Casey worked on various elements of the growth stack at Pinterest over the last couple of years, amidst massive growth and a shift toward an international first mindset. Even with this international mindset, he still can’t understand French after decades of trying. Pinterest recently crossed over 150 million monthly active users. Yes, those annoying signup prompts are his fault.
Prior to Pinterest, Casey was the marketer at Grubhub, helping the company grow from 30,000 users to over 3 million. He led SEM/SEO, offline marketing, loyalty, email, and conversion. Casey is responsible for some of Grubhub’s worst performing ads
, but definitely not its best. Grubhub went public in April 2014. Prior to Grubhub, Casey worked in online marketing at Homefinder and Apartments.com. Casey has a BBA in Marketing from Loyola University Chicago and an MBA from Chicago Booth, but he isn’t like those other MBA types. He blogs, not as well as most, at caseyaccidental.com.